Suzanne Reeves

SURE Media is a niche tourism sales and marketing company with Suzanne Reeves as Principal. Suzanne supports her clients including ITAC in the implementation of content marketing programs. From promoting Canada as a tourism destination, to helping shine a global light on the country for the Vancouver 2010 Olympic and Paralympic Winter Games, Suzanne has built her expertise upon work focused on delivering results for private and public sector companies. She leads teams and resources to create and implement complex programs that reach and engage with consumer, public, stakeholder and shareholder audiences.

As Executive Director for Destination Canada for close to 6 years, Suzanne led the design, development and implementation successful national Sales & Content Marketing programs for the US Leisure Travel Market ( and the Domestic Millennial Travel Program ( for Canada’s 150th anniversary celebration bringing together co-investors from across the country.

Suzanne served as Director Communications for the Vancouver 2010 Winter Games including the Olympic and Paralympic Torch Relays and Director Marketing and 25th Anniversary Relay Communications for the Rick Hansen Foundation. Prior to that, she spent 7 years in Ottawa for Federal Government departments and 10 years in Toronto for private sector clients providing communications, video production and Business Events support.

Originally from Montréal Quebec, Suzanne is bilingual and holds a Bachelor of Arts from the University of Western Ontario.


  • Wednesday, October 31 - 2:00pm

    Breakout Session: Growing Your Business