Having joined Parks Canada in 2010, Élisabeth Lacoursière now manages national office leadership and support for marketing, promotion, outreach, and events as Director, Outreach and Marketing Branch. Working with her colleagues from operations and various partners, she leads the Indigenous tourism development at Parks Canada.
Prior to her arrival at Parks Canada, Élisabeth worked for ten years in public consultations and community relations.
At the national level, ITAC works with many partners who share goals in developing and marketing Indigenous tourism experiences to visitors. But really, what do these national partnerships mean for operators? Hear from ITAC partners about the programs they are working on with ITAC and Indigenous tourism operators who are taking advantage of them.