Dené Sinclair

Dené Sinclair serves as the Director of Marketing and is responsible for the targeted marketing and sales efforts in core and emerging markets through relationships with ITAC members, Destination Canada, Provincial/Territorial Marketing offices and key tourism organizations. Key partnerships include media and travel trade marketplaces, research, digital campaigns and co-operative marketing programs.

Ms. Sinclair has more than 10 years experience in tourism marketing and destination development after spending more than a decade with Travel Manitoba. She also spent time working with the 2002 North American Indigenous Games, the Aboriginal Sport Circle and NAIG Council and has been recognized as one of CBC Manitoba’s 2016 Top 40 Under 40 as well as a 2016 Finalist of the YMYWCA’s Manitoba Women of Distinction.

Dené has a diploma in Public Relations from the University of Winnipeg, and is working towards a Masters Degree in Interdisciplinary Studies with a focus on Communications, Tourism and Indigenous Studies at Royal Roads University and the University of Manitoba.

Dené lives and works in Winnipeg on Treaty 1 Territory and the Homeland of the Métis Nation. She acknowledges her traditional homeland around Selkirk, Manitoba (St. Peter’s Band) as a member of Peguis First Nation and a proud Anishinaabekwe.


  • Wednesday, October 31 - 10:45am

    ITAC Marketing Plan

    ITAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ITAC marketing programs can help your Indigenous-owned or controlled tourism business reach new customers and expand your audience. Join this presentation to learn more about how you can take advantage of ITAC’s annual marketing initiatives!

  • Wednesday, October 31 - 11:15am

    Updated National Guidelines for Indigenous Tourism Development

    All Indigenous-owned and managed business in the tourism sector must meet the industry-wide standard to be considered “market ready”. By claiming that you are “market ready” you are stating that the quality and consistency of your experience is of high standard and will be delivered at the same level each and every time. Learn more about this tool and how you can use it to further develop your Indigenous tourism business.

  • Wednesday, October 31 - 2:00pm

    Breakout Session: Growing Your Business