Prior to joining Ottawa Tourism as Senior Director of Destination Development, Catherine worked with Tourism Kelowna, where she led the PR program that included travel media and corporate communications. A tireless champion of the destination, Catherine was named to Kelowna’s Forty Under 40 in 2015.
In 2015, Catherine took the opportunity to move back home to Ottawa to initiate Ottawa Tourism’s newly-created Destination Development department. A proven relationship-builder, she has collaborated on several projects to elevate Ottawa’s competitive edge, including overseeing the DestinationNEXT diagnostic report card for Ottawa as a destination; developing the Ottawa Host online hospitality training modules; kick-starting a wayfinding signage program involving multiple private and public sector organizations; collaborating on the mapping of a new signature Capital Cycle Route; and most recently of developing a new funding program for destination development initiatives. Catherine also continues to oversee the efforts to bring back some of the most successful sesquicentennial events that took place in Ottawa in 2017 as “legacy experiences” for the city.
Catherine has a Master’s degree in Communications and Media Studies from Concordia University in Montreal, and APR accreditation through the Canadian Public Relations Society. She serves on the Ottawa Markets Board of Directors and as Chair of the Ottawa Film Office Board of Directors. Catherine has been invited to speak on destination development topics at the Ontario Tourism Summit (2016), at the Destinations International Annual Congress (2018), and in the Ottawa Business Journal.
At the national level, ITAC works with many partners who share goals in developing and marketing Indigenous tourism experiences to visitors. But really, what do these national partnerships mean for operators? Hear from ITAC partners about the programs they are working on with ITAC and Indigenous tourism operators who are taking advantage of them.